Liudmila Zavolokina

Liudmila Zavolokina is a recent PhD graduate from the University of Zurich. She is particularly interested in blockchain technology, FinTech and digital ecosystems. Liudmila loves to share her knowledge as a researcher, speaker and business IT consultant in information systems. Coming to Switzerland after completing her Master’s degree and working in the software industry in Russia, she continues to work on original and innovative digital solutions that benefit society.

Currently she works as a postdoctoral researcher for the Digital Society Initiative (DSI) at the UZH. Liudmila, whose name means “nice to people” in Russian, strongly believes that digitalization is not about technologies, but people. To be able to build a digital solution, one should start with an understanding of people’s problems and needs and not with finding a right technology.

Watch Liudmila talk about trustlessness of blockchain

Money without a bank? A notary service without a notary? Not bad. Blockchain technology promises to eliminate the need for trust and change the way we interact with each other. But it’s a common misconception that trust is no longer necessary.

Together with a team of researchers at the University of Zurich, Liudmila Zavolokina has spent the last six years researching trust in blockchain technology. Do end users understand the concept of “trust by design” that blockchain technology brings? How is trust built in blockchain technology? In this talk, Liudmila will discuss what aspects still need to be considered when building trust in Blockchain technology.

The video is a recording from the World usability day 2021 Switzerland

Innovation Area

Explore the Innovation areas that Liudmila is active in

Mobility
As digital technologies transform the society we live in, the way we move around is changing like never before.
Work
From leadership to social security and beyond, digitalization is bringing about diverse innovation in the workplace.
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Projects

Learn about Projects that Liudmila has been involved in

Increasing Trust in Car Purchasing
From a research project to a blockchain platform for car dealers
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